INFORMATION ON THE PROTECTION OF PERSONAL DATA
We attach great importance to ensuring the security of your personal information that you have provided to us, whether while using our website or through other means. The "Personal Data Protection Law" No. 6698 has entered into force. We would like to inform you about the aforementioned legislation and some definitions specified in this legislation:
Personal data: Any information related to an identified or identifiable natural person,
Processing of personal data: Any operation performed on data such as obtaining, recording, storing, preserving, changing, rearranging, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data, either fully or partially by automatic means or non-automatic means provided that it is part of any data recording system,
Data processor: A natural or legal person who processes personal data on behalf of the data controller based on the authority granted by the data controller,
Data recording system: A recording system in which personal data is structured and processed according to certain criteria,
Data controller: A natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.
1. Purpose of the Personal Data Protection and Consent Text and Our Company's Data Controller Position:
Our shopping site has the title of "data controller" within the scope of the Personal Data Protection Law No. 6698 ("Law") regarding personal data related to customers, and this Personal Data Protection and Consent Text aims to inform customers about the personal data processing activities carried out by our shopping site in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.
2. Purpose of Processing Personal Data of Customers:
Personal data of customers are processed within the framework of the personal data processing conditions and purposes specified below and in Articles 5 and 6 of the Law. Personal data of customers;
3. Personal Data to be Processed with Customers' Explicit Consent and Processing Purposes:
For the following cases where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the customers' explicit consent must be obtained in order for our Shopping Site to process personal data.
• Carrying out the necessary work by the business units to benefit the relevant people from the products and services offered by our shopping site and carrying out the relevant business processes,
• Carrying out the necessary work by the relevant business units to carry out the commercial activities carried out by our shopping site and carrying out the related business processes,
• Planning and executing the commercial and/or business strategies of our shopping site,
• Planning and executing the activities required to ensure the legal, technical and commercial-work safety of the relevant people who have a business relationship with our shopping site and to recommend and introduce the products and services offered by us to the relevant people by customizing them according to their tastes, usage habits and needs,
• Establishing the possible rights and receivables of the relevant people
• Providing information to authorized institutions based on legislation
• Creating and monitoring visitor records
• Ensuring that obligations are fulfilled within the scope of the Law on the Protection of Consumers, the Law on the Regulation of Retail Trade and other legal legislation by our Company and our branches, call center, affiliated companies on behalf of our Company or through our websites and social media pages or through all kinds of channels, including but not limited to these,
• Providing better service to customers, providing and presenting various advantages, providing information about sales, marketing, information, promotions, providing information about campaigns and conditions, conducting surveys, customer satisfaction research, ensuring and accelerating your purchase transactions, receiving and delivering your orders,
• Creating campaigns for customers, cross-selling, determining the target audience,
• Carrying out activities that increase user experience by tracking customer movements and improving the operation of our shopping site's website and mobile application and personalizing it according to customer needs, carrying out direct and indirect marketing, personalized marketing and remarketing activities, carrying out personalized segmentation, targeting, analysis and in-house reporting activities, market research,
• Planning and executing customer satisfaction activities and planning and executing customer relations management processes, including planning and executing sales and marketing processes of our shopping site's products and/or services, planning and executing processes to create and/or increase loyalty to products and/or services offered by our shopping site, may be processed in line with the Customer's consent and may be shared with the parties specified in this Personal Data Protection Text.
Our Shopping Site; has the right to associate the behavior of the user who visits the site, even if they are not a member, with a cookie in the browser for the purpose of online behavioral advertising and marketing, and to define remarketing lists based on metrics such as the number of pages viewed, duration of visit and number of goal completions. Targeted advertising content can then be displayed to this user on the site or on other sites in the Display Advertising Network, according to the interests of the users. During the redirection of Google AFS ads to our Shopping Site, Google may place cookies on the users' browsers or read the cookies in them or use web beacons to collect information.
4. Transfer of Customer Personal Data:
Customer personal data may be shared with Company officials, our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the necessary work to be done by the business units to benefit from the products and services offered by our shopping site and the execution of the relevant business processes, the necessary work to be done by the relevant business units to carry out the commercial activities carried out by our shopping site and the execution of the related business processes, the planning and execution of the commercial and/or business strategies of our shopping site, the provision of the legal, technical and commercial-business security of our shopping site and the relevant persons who have a business relationship with our shopping site, and the planning and execution of the activities required to customize the products and services offered by our shopping site according to the tastes, usage habits and needs of the relevant persons and to recommend and promote them to the relevant persons.
The User's Name and Contact Information may be shared with payment institutions for the purpose of identity verification in accordance with the framework agreement of the payment institution that the User will approve at the payment stage and in accordance with the Regulation on Measures to Prevent Laundering Proceeds of Crime and Financing of Terrorism published in the Official Gazette dated January 9, 2008 and numbered 26751.
Our Shopping Site may transfer personal data to third parties in the country and abroad, provided that the conditions stipulated in Law No. 6698 are met, within the scope of the purposes stated above.
5. Method and Legal Reason for Collecting Personal Data:
Personal data is collected from customers electronically. Personal data collected for the legal reasons stated above can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and this Personal Data Protection Text.
6. Storage Periods of Personal Data
Our Shopping Site stores personal data for the period specified in the relevant laws and legislations, if stipulated in these legislations.
If there is no regulation in the legislation regarding how long personal data should be stored, Personal Data is processed for the period required to be processed in accordance with the practices and commercial practices of our Shopping Site, depending on the activity carried out while processing that data, and then deleted, destroyed or anonymized.
If the purpose of processing personal data has ended; if the storage periods determined by the relevant legislation and our Shopping Site have also expired; personal data can only be stored for the purpose of providing evidence in possible legal disputes or for the purpose of asserting the relevant right related to personal data or establishing a defense. In establishing the periods herein, the storage periods are determined based on the limitation periods for asserting the said right and the examples of previous requests made to our Shopping Site on the same issues despite the expiration of the limitation periods. In this case, the stored personal data is not accessed for any other purpose and access is provided to the relevant personal data only when it is necessary to be used in the relevant legal dispute. Here too, after the mentioned period has expired, personal data is deleted, destroyed or anonymized.
7. Rights of Customers as Personal Data Owners:
According to Article 11 of the Law, data owners have the right to; (i) learn whether their personal data has been processed, (ii) request information if their personal data has been processed, (iii) learn the purpose of processing personal data and whether they are used in accordance with their purpose, (iv) know the third parties to whom personal data is transferred domestically or abroad, (v) request correction of personal data if it is processed incompletely or incorrectly and request notification of the transaction made within this scope to the third parties to whom personal data is transferred, (vi) request deletion or destruction of personal data if the reasons requiring processing are eliminated despite the fact that it has been processed in accordance with the Law and other relevant provisions of law and request notification of the transaction made within this scope to the third parties to whom personal data is transferred, (vii) object to the emergence of a result against the person by analyzing the processed data exclusively through automatic systems and (viii) request compensation for the damages in case of damages due to the unlawful processing of personal data. Requests regarding the use of these rights may be forwarded to personal data owners by our Shopping Site through the methods specified in Law No. 6698. Our shopping site will evaluate the requests in question and finalize them within 30 days.
There may be changes regarding the matters included in this form in line with legal and technological developments.
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